I thought I had breezed past this article last night, but wasn’t positive until I read about it again on makeyougohmm.com this afternoon. TiVo is thinking of having commercials/advertising while I’m skipping the advertising? Ugh. I’m in agreement with TDavid, if it’s available, I’d pay more to have TiVo for no commercials/advertising.
The reason ads are on television isn’t because the marketers came and said “hey, you have an audience, let us on your networks!” - it’s because the networks said “Hmmm, we have this ‘free’ programming we’re showing - how do we make money on this again?” - even if the marketers came to the networks first, it’s still because the nets needed cash. Does TiVo need this cash to stay afloat? If the answer is yes, then they need to appeal to their customers and change their pricing. If the answer is no, then they’re bowing to the pressure being put on them by advertisers and the networks that flow through your set-top box.
I’m not happy to hear this as I ordered TiVo last night through my DirecTV and it’s coming next week. Not a good way to start off a relationship, methinks.
