This afternoon, the Chicago Tribune’s John O’Dell writes about Howard Stern’s recent discussions about moving to satellite radio to avoid the FCC’s fine-tuned ears and do his show in peace. Many have speculated that this would be a boon to XM and Sirius, the two companies currently providing satellite radio service. Stern’s listenership far outweighs the total listeners on both of the providers, and could translate to new subscribers - but first we’d see if people are willing to pay for Stern.
Hugh Panero, XM Satellite’s chief executive, pooh-poohed the possibility, saying he doubted whether XM or Sirius could afford the reported $20 million Stern pulls down a year through his contract with Viacom Inc.’s Infinity Broadcasting.”
Well howabout this idea - Stern goes solo, and both Sirius and XM pick up his feed, giving both systems his show? I think Stern has the clout, knowhow, and contacts to have his show self-produced and “sell” the rights to the stations. If “normal” radio stations wanted to buy in, they could, but would suffer the consequences of whatever Stern had to say. I think the latter is least likely, but why couldn’t both satellite radio folks team up on something like this? It’s in Stern’s best interests to be involved in both if he’s truly gung-ho on this idea, so why not give it a whirl?
[update: 10/6/04] It’s a done deal.
