CNNMoney reports that Viacom has decided to wake up and join the party, and has tasked MTV honcho Tom Freston to create a plan to launch what might be (if they get it done fast enough), the first gay-themed network in the U.S.
I think this will be a boon to advertisers and marketers who have already harnessed non-selective advertising and realize that the demographics available on the gay population are astounding. What I would be more concerned about even before getting the net on the air is that the programming doesn’t come off as just pandering for the sake of doing so. But hey, when would we ever accuse networks of doing that.
