The Media Drop

All Media, All The Time.

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Entries from March 2004

Microsoft: Our Partner In Blog Searching

March 27th, 2004 · Comments Off

Well, you knew it was only a matter of time before Microsoft got its paws onto blogs somehow… Liz Lawley at the Corante-hosted Many2Many blog informs that this wonderful new service from Microsoft won’t just give you all the news that’s fit to blog, but will index “just the ones that MSN determines provide […]

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New Layout at Marketing Wonk

March 26th, 2004 · Comments Off

For those of you who read Marketing Wonk, you’ll remember the layout was a little quirky sometimes… Well now it’s new and streamlined and clean and fancy and easy to read andandandand well I don’t have anything else to say about it. Go look!
For those of you who haven’t read Marketing Wonk before, […]

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Air America: 5 Days And Counting

March 26th, 2004 · Comments Off

Katrina vanden Heuvel writes about the upcoming Air America launch on March 31st, where Al Franken and company will take to the airwaves with a leftward lean. She certainly seems excited about the advent of this network….
I expect to see some interesting advertising in the first few days of next week in promotion for […]

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Media Buying: Some Thoughts

March 26th, 2004 · 1 Comment

I don’t know how many of you have ever worked as a media buyer out there, but I have. I bought quite a few dollars of advertising, mostly print - some nontraditional, over a few years for a major international company in New York City. One major rule about buying advertising was placement. […]

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9/11 Hearings Available For Download

March 26th, 2004 · 1 Comment

Debra Galant posts about Audible making the 9/11 hearings available for free download at their site. She is a customer of theirs and received an email news-item about this, and let me know via email.
You can go to http://www.audible.com/911hearings and download the items, although I think you have to “open” an account with them […]

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Reuters/FAST Update

March 26th, 2004 · 2 Comments

On Wednesday, I had posted about the the announcement that Reuters would use FAST filtering technology to find sites that are stealing their work, and had expressed concern about its effects on bloggers. At the time, I had contacted Reuters through their website, and am happy to report that I received a response which […]

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XM Loses One Backer

March 26th, 2004 · Comments Off

The Herald-Tribune reports (via AP) that satellite big shot DirecTV is selling its stake of just under 5% of the outstanding XM Radio shares. While it means more shares out there for the rest of us, it doesn’t spell good news for XM, at least in the short run.
Hopefully this isn’t DirecTV […]

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Ashleigh Banfield: Yer Outta Here!

March 26th, 2004 · 1 Comment

Phillip Coons informs that uber-attention lover Ashleigh Banfield of NBC fame is out after being “unable to agree on a new assignment” with the network, as the situation was described by an unnamed spokesperson for the network.
It’s been awhile since MSNBC cameras were filled with Banfield’s image. After 9/11, it was like MSNAshleigh for […]

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Networks: Big Losers

March 25th, 2004 · Comments Off

HollywoodReporter.com’s Andrew Wallenstein reports on a study put together by Turner Broadcasting that shows basic cable topping broadcast at around a 50.1 to 47.3 share for the “season” beginning last September and ending this May.
Ouch. Quote of the day absolutely goes to Jack Wakshalg from Turner, who said, “Whatever they are doing with the […]

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Could Advertiser Dollars Sway Programming Changes?

March 25th, 2004 · Comments Off

The Cincinnati Enquirer’s John Eckberg writes today about the recent shift to “wholesome”-ness in the radio broadcasting industry and how it has actually worked out for the best in some instances.
But what I got out of the article was that while the “coveted bracket of men 18 to 34 years old” can be reached by […]

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