The Media Drop

In the last couple week, flip flopping has been a popular topic. From Presidential candidate John Kerry being ridiculed by George W.’s campaign to Richard Clarke sometimes seeming to talk from both sides of his mouth down to former NY Times editor Howell Raines now deciding that there are big problems at the paper […]

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Arbitron is looking to roll out testing of a new way to measure trends on listenership/viewership, specifically its Portable People Meter, or PPM. The PPM is a pager-like device you would put in your pocket if you were chosen to participate in their measurement. The PPM would keep track of the broadcast tags […]

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Yesterday, I was contacted by the creator of Admyster.com and was asked to check out their site - they knew I had an interest in marketing / advertising, so I thought that was cool and figured I would check it out…
After reviewing the site (I sent some basic comments over to the owner, namely about […]

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According to this story, Reuters is using web filtering technology to “go after sites that post whole articles, or portions or paragraphs, without specific permission.”
Wow. That’s pretty wide-ranging, right? I totally concur with Rafat Ali from PaidContent, who posted this today and said, “It’ll be interesting to see if [Reuters] goes after blogs…”
I’ve […]

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I’ve often been reminded by friends not to underestimate the power of professional wrestling. No, not literally - but media-centrically. So I wasn’t surprised to read the announcement here that World Wrestling Entertainment® was bringing something else to the table. Yep, you guessed it, it’s all high-flying action, all the time at […]

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Last night I read a press release that New Jersey-based Audible was running a promotion where you get an instant $100 rebate on the purchase of an iPod at retailers like Amazon.com if you sign up for one year of Audible’s services. The monthly charges range from $14.95 for the “BasicListener” product to $19.95 […]

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Errr… No holds barred in this article where the Federal Trade Commission (FTC for you acronym types) has slammed the QVC channel not for “misleading” customers, but for “lying”. Yes, lying! In advertising! I never thought I would hear those words together again - I mean, it’s not like everyone doesn’t […]

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This afternoon, the Chicago Tribune’s John O’Dell writes about Howard Stern’s recent discussions about moving to satellite radio to avoid the FCC’s fine-tuned ears and do his show in peace. Many have speculated that this would be a boon to XM and Sirius, the two companies currently providing satellite radio service. Stern’s listenership […]

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I thought I had breezed past this article last night, but wasn’t positive until I read about it again on makeyougohmm.com this afternoon. TiVo is thinking of having commercials/advertising while I’m skipping the advertising? Ugh. I’m in agreement with TDavid, if it’s available, I’d pay more to have TiVo for no commercials/advertising. […]

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CyberJournalist.net points out today that there is the opportunity to harness the blog-to-print-to-blog relationship and make it work. According to John Udell at Infoworld, it can even add value to the printed word once it’s out there.

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