Rory O’Connor over at mediachannel.org wrote earlier this week about the Bush/Cheney campaign slicing their already large advertising campaign because “of a long-term strategy to advertise only when voters are paying close attention.” Keep that in mind when you, the voter, are paying attention over the next few months. And while you’re paying attention, also note that Democratic candidate John Kerry is “beefing up his television advertising, just as Bush is cutting his back.” We’ll see how this works out.
But what might be the most important statement in the article is about the “free media,” (meaning the constant discussion of the election) which the folks working for President Bush feel his ads might get lost in. While the ads might be stuck in the middle of such media, (which I think you have to include blogs in, BTW) I think a lack of true “presence” by the President might not do him any good.
