Back in March, reports filtered around that Viacom was planning on launching a gay-themed network - finally, some more details have been announced.
The new channel will be entitled LOGO, and will be on basic cable as early as February 2005. The nets “have been reluctant to create a gay cable network because some executives fear that conservative viewers would be bothered by its programming,” says the CNNMoney site. Interestingly enough, they calculated out the “high amount of disposable income controlled by gay consumers” and chose to create programming for everyone, not just the “conservative viewers” that might be offended by some content.
