This morning, the New York Times announced that it had made significant improvements in its ability to print color pages in its daily and Sunday papers, creating an overall increase of 40% more color.
Most dramatically changed will be the National and Northeast editions, which will have a color increase of 75%, moving from 16 to 28 pages. The New York Metropolitan edition will have a 16.67% shift in color, raising capacity from 24 to 28 pages per run. These changes should be evident by early 2006. Why the shift towards more color? Well, advertisers can’t get enough of it. Outside of the 500% increase in the six years since the Times started offering it as an option, there has been a 37% year-over-year increase from January through May of this year - so the paper is banking that this isn’t a short-term trend.
Also announced in today’s release was the addition of eight print sites outside of the NY Metro market, which will make regional distribution of the paper much more efficient.
[via BusinessWire]
