PR Week’s Keith O’Brien covers the announcement about Hpnotiq (yes, that nifty blue liquor) choosing Word of Mouth PR to do their public relations work in Canada.
So what, right? Well, the best part is that Word of Mouth is going to use photos of celebrities “holding the bottle” to market the company. Not amused? It gets better - the photos are going to be used in the press kits themselves, not even the traditional advertising/marketing plans. Taking advantage of the fact that Canada is - just like the U.S. - a “media-based culture” is a great move on the PR side, IMHO.
