WISH-TV out of Indianapolis reports that the Indianapolis Star, a Gannett property, will be accepting advertising on its front page.
Will this become a trend in newspapers? Many papers have text advertising towards the top or bottom of their front pages, but rarely, if ever, do they offer display ads. Is this taking a step that is going to alienate readers?
2 responses so far ↓
1 Mark // Jul 27, 2004 at 8:34 am
Unfortunately, it’s not new. Gannett, especially, has begun to encourage this. See this article, http://www.commercialalert.org/frontpage.html, from the Boston Globe (before 9/11 hit the economy). At least it’s topline revenue growth, instead of trying to boost profits by cutting costs (which often means reducing news hole and/or eliminating news staff).
2 K.A.Cassimally // Jul 28, 2004 at 8:24 am
but here in Mauritius there are big colour ads in the front page!