On Friday, Corante made an addition to their blogging staff - Suw Charman of Chocolate & Vodka fame. Charman will be running the spiffy new “Strange Attractor” blog, which Corante’s Hylton Jolliffe describes as an “examination of the emerging world of blog-based media.”
Charman takes it a bit deeper, saying:
What makes for a successful blog? How do we counter high churn rates and rapid abandonment? And how do we implement blogs in business in a way that engages users and brings most benefits?
Over the coming months, I will be examining these questions as well as looking at some of the side issues, for example, what is the role of storytelling in business blogging? Are the best bloggers also the best storytellers? Or does content trump language?
Very smart move, methinks. Corante generally has a good finger on the pulse of what people are interested in, and Charman has an excellent way of expressing her thoughts and opinions on various subjects - should be a good match. And if you’re worried about becoming bored with the tedium of the “business of blogging,” then you’re probably in for a surprise. Take a gander at Chocolate and Vodka (some of those posts have been placed in the Strange Attractor blog, too) for a bit and I think you’ll see what I mean.
