The Media Drop

Bloomberg’s Jonathan Berr writes Tuesday that the current speculation around Time Warner’s most recent quarterly results stand on one thing - advertising sales on its cable networks. According to Berr, ad rates on Time Warner’s TNT exceed those of competitors in a lot of cases, especially during episodes of “Law & Order” - where ads dwarf those of USA Network and Comedy Central. That’s all well and good that their rates are high - the key is that people are obviously buying. On Wednesday, analyst speculation will get a test when the media company releases its second quarter earnings.