On Tuesday, satellite radio provider SIRIUS announced that Wal-Mart would be carrying a Sanyo Plug & Play device that offered the radio service for about $150. Opinions on Wal-Mart aside, can a big jump into an outlet like this give SIRIUS a huge jump in sales by year’s end? There are tons of holiday gifts purchased at the store, including many that are outside of big-city America - which has been buffeted with SIRIUS advertising - so it definitely can’t hurt.
To close the loop on this, it should be noted that Wal-Mart had been carrying a Jensen product in some locations, but I have not heard that it has made a huge dent in the market.
