The Media Drop

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A few afternoon thoughts

December 7th, 2004 · 1 Comment

Just a few amusing items I’m sure you’ll all appreciate, based on things I’ve experienced this week so far:

-When reaching out via email to other bloggers, whose day-job expertise you would like to glean from, make sure you check out their blog first, because they may have already written about the topic you’re interested in. Plus, then it looks like you were paying attention. [ed: Oops, my bad.]

-If other bloggers are writing in a competing space, it is helpful to realize that many of them have exactly the same Google News Alerts that you do. The blogosphere being what it is, checking to see if anyone else linked to an article with tools like Technorati is usually helpful, especially if you have let the alert sit for a few hours. [ed: Oops, my bad.]

-If you are a PR professional hoping to get some pub for your client through bloggers, it is usually helpful to actually make sure that said bloggers cover (if they are focused, of course) the product or service your client offers. Not doing so makes you (and your client) look kind of silly, and seems like you are just picking names off of some super-secret blogger email pitch list.

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1 response so far ↓

  • 1 Mark // Dec 7, 2004 at 8:01 pm

    Fess up, Tom. You are part of the sinister cabal of super-secret bloggers, and someone’s pinched your email list.

    There is no transparency in blogging. You only let us see what you want us to see!