DMNews.com features an article Thursday by Meg Weaver about magazine publishing, specifically about the lack of growth in the overall readership figures for the last few years - around 14, in fact, according to her stats. I have some very strong throughts on magazines, mostly surrounding monthly publications - which, I believe, are going to suffer further damage by both the increased news cycle that the Internet brings, but the availability of feature-esque stories and much shorter lead times for advertisers.
I have quite a few thoughts on this matter to share, but am still in data-gathering mode, so it’ll be something to look forward to after the New Year. Feel free to drop your comments and questions on this post or in my inbox if you prefer.
