A little more than a year ago, the cranking out of specialized magazines was lava-hot with new publications popping up all over the place. If some stats thrown out there by BusinessWeek’s Pallavi Gogoi are any indication, that still seems to be the case today. Though that doesn’t mean that the magazines are staying on the newsstands very long.
As for TMD’s opinion on the subject, I still think the niche idea is the way to go - as detailed here and here. What people don’t realize is that the cost to enter the print publication market is still high - the magazines still have to reach the newsstand. The problem is that many new publisher’s aren’t sold on the online-only model just yet, and for good reason - many of their target readers still subscribe to print pubs, and there’s no way around that, yet.









