It’s official - Viacom will bust up into two separate companies, one that will handle over-the-air television, and the other to work the cable angle. One company will keep the Viacom name - the cable one - and the other will keep the CBS branding.
This should attract the favor of anti-media consolidation proponents, but will most likely receive no applause because it doesn’t help the continued cause of those organizations. It’ll be interesting to see any continued linkages between the groups, as the world of MTV could rely on the CBS businesses, opening up over-the-air production opportunities to what MTV had to offer. Will this continue to occur going forward, or will a church and state effect sweep over the two companies? Only Sumner Redstone probably has the answer.
