Mediaweek’s Katy Bachman suggests that last week’s news that Clear Channel Radio was looking for an Arbitron replacement - or at least the way the company currently measures listenership - might be just what the industry really needs to get towards the “portable people meters” that have been much ballyhooed recently.
Is Clear Channel’s request just what the radio doc ordered?
June 21st, 2005 · No Comments
Tags: · Radio
