The Media Drop

Earlier this week, Mediaweek’s John Consoli covered the announcement about College Sports Television (CSTV) placing a four-hour program on the new face of PAX television, to be called “i.” This expands the reach of CSTV from viewers who might only see its shows by subscribing through a cable or satellite provider to a much wider audience - while perhaps promoting demand for CSTV to be picked up by more providers, or at least exposing potential customers to the programming they hadn’t been privy to before.