The Media Drop

The Los Angeles Times‘ Cynthia Cho writes about how the world of politics has entered the world of podcasting - perhaps in a big way. Between columnists and commentarists doing their thing, and politicians themselves putting out their opinions and speeches, they’ve taken advantage of reaching out to a population that doesn’t necessarily have the time or inkling to listen otherwise - and a population that is probably most likely to spread the word to their fellow technological evangelists.