The Media Drop

On Monday, AdAge’s Nat Ives wrote about the announcement that Yahoo! would be adding some content from The Week to its Yahoo! Finance pages - the first time the Internet company has made a move like this. So who wins out here? Does The Week, which prides itself on being a magazine chock full of what went on in that particular week, make a play for some new readers, or does Yahoo! snag some content from a print publication as a way to expand its readership. Obviously you could argue that both succeed here, perhaps solving the problem that I said existed for the magazine - its schedule - but at face value it looks like a can’t miss. If the publication is all it’s said to be, who would argue about having more content available to them through a portal that most are already using.