The Media Drop

Wanna bet that broadband is so ubiquitous that the big businesses are starting to see how it can work for them? Well, it looks like CBS has decided to offer up its March Madness action for the NCAA basketball tournament, online, for nada. Well, not every game, but the out-of-market action. As the Hollywood Reporter article mentions, the games have been online for years through CSTV, but that’s certainly changed now that CSTV has been purchased by CBS. The games will be ad-supported, and will definitely grab viewership. Additionally, it might even change what the numbers of people who go to local bars and restaurants at lunchtime to see the games look like, if people know that now they can at least listen to the games through their office Internet connections (sorry, productivity - not like you were going to win out that month anyway).