The Boston Globe’s Keith Read writes about the success (?) that SIRIUS Satellite Radio might end up having this holiday season with the move (finally) of Howard Stern to its service. According to some retailers, SIRIUS hardware is moving quite well off the shelves, with one store manager at a Best Buy going as far as to say “This is driving our revenue right now…”
We’ll see what kind of sub numbers that SIRIUS throws out there early in ‘06, but there are probably many a Stern fan who didn’t buy in until the last minute, perhaps feeding the dark forecasts that this move made analysts have. At the end of the day, this might not make or break satellite radio, because converts to it have been singing its praises for some time now, but it will probably show how much a draw it has on the general population.
