The Media Drop

The AP’s Dave Carpenter details the departure of the Chicago Sun-Times‘ Red Streak tabloid paper from the market a little over a week ago not as the demise of this style of publication, but a sign of the future. Both publishers and advertisers see the tabloid papers as a way to reach younger readers, and even if this style of paper isn’t what ultimately stays around, it shows that the publishers are dedicated to finding a way to reach the market.