The Media Drop

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ESPN’s Web change

January 20th, 2006 · No Comments

ESPN.com has changed its look, in case you didn’t notice. David Singer noticed, and wrote up a pretty solid view of the changes - which he likes for the most part - but that doesn’t mean he thinks the site is necessarily better. I’m definitely with him on the auto-playing video ads. As great as video ads are, and the fact that they get such “rave” reviews are possibly because of stats like what the “open rate” is for video ads that show up automatically and play.

As for the clutter, I’m definitely in agreement on that. The page is just “spread out” a little bit differently, and it definitely does the job. What do you think?

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