This morning, Chris Thilk alerted me to this article over at MediaPost where John Wolfe wrote about a move by the Dallas Morning News to add a new magazine - on a DVD - into its Sunday editions later on this Spring. It looks like some mix of advertising and content - we’ll call it advercontent for the moment - that will show up on the screens of those receiving the paper.
What’s interesting here is that most of the materials of a disc variety have been aimed at computers users. While DVDs will work just fine on your laptop or desktop computer, this is targeted at people who are going to pop the DVD into a set-top player, and watch in the comfort of a living room or other space, probably for the most part. Now, if only we could get an idea on the “open rate” for this thing.
