Is there anyone else out there who is actually surprised by the “news” that Howard Stern would be staying put on satellite radio and not moving back to terrestrial? I mean, I *could* see something similar to the Opie & Anthony situation going down, where an OTA station picked up chunks of Stern’s show that weren’t too heavily edited, but other than that, I just don’t see it.
When it comes to the morning talk shows, I’m not sure we’ll ever see the likes of what we had in the last two or so decades, with Stern grabbing one huge chunk of the audience, and Don Imus grabbing another sizeable chunk, and the rest going to news and localized programming. Given that, at least in the case of Stern’s former show being rehashed with multiple hosts, there haven’t been too many great entrances into this market, we might go away from the nationalish shows and stick to more localized stuff as far as mornings go. Sure, it’s probably just as costly to hire people on in every single market, but people like local stuff that’s customized to them. Just my two cents.









