After catching Angela Natividad’s take on the GM spot featuring the suicidal robot who had a bad dream the night before, my thoughts have completely changed from moments ago when I gave Chevy and GM credit for the creativity behind it. Aside from the fact that it’s probably a big deal to take a step to show a robot being “fired” from an auto assembly line, it was a great way to execute the need for quality, across the board, and that even the robots were “scared” about making sure it was always achieved.
You can see the spot here at the GM.com site, and it hasn’t come up yet on IFILM that I can tell.
But what killed me was what Angela had linked to, which was this “promo” on YouTube:
Which, when you click on the link for the “user,” robot2407, you’ll land on this profile for, what appears to be, the robot who had a bit of a bad dream in the spot we saw during the game. I must have missed Steve’s post about this from Friday while I was traveling out in St. Louis, because I would have absolutely slaughtered this the first time I mentioned it. I mean, the robot has this blog, which is like flat out empty, sans some repetitive posts. GM, please, tell us this wasn’t you that did all of this? Pretty please? I won’t go nuts on it too much at this point, as a few other people already have, including my pal Josh Hallett, who asks if it’s a fake blog or not. Amusingly, this blogger gave GM credit for using YouTube, which I would agree with, too, if it didn’t begin to look like GM was behind the blog as well.
