The Media Drop

I just got an email from PR Newswire (who likes its cute little frame a bit too much), promoting its Times Square offering, where you can get your image on The Reuters Sign (yes, it’s all capitalized) through services the wire service is now rolling out. Looks like a pretty big grab, that gets closer and closer to advertising. Presumably they’ve got a great deal working with the timesquare2 people in order to offer this in such a widespread manner, and I’m sure that people will hop on the train here, but I can’t say this is such a “great” concept because you don’t know how much people are actually going to catch your image up there and actually know what they’re looking at, and what they will do with it from there on - yet. We don’t know just yet how much time you’ll get on the screen, and whether or not “volume” of people choosing to do this will affect the value. Thoughts?