The Media Drop

The WSJ’s Stephanie Kang has a story on Thursday discussing TNS Media Research’s move to pull info from 100k DirecTV subscribers to get some “new” information about how people are watching television.

Personally, I’m all for something that uses a slightly larger sample than one with five digits. And make sure an check out the quote Kang uses regarding just that - it puts it in perspective for those of you who appreciate things like how many Junior Bacon Cheeseburgers you could buy with the cost of your Super Bowl ad.