The Media Drop: Indy Star putting ads up front

2) $newskin=2; } elseif (isset($skin)) { $newskin=(int)$skin; if ($skin<1) $newskin=2; if ($skin>2) $newskin=2; } else { $newskin=2; } $skin=$newskin; $headervar = "/home/mediamogul/www/www.themediadrop.com/docs/skins/header"; $footervar = "/home/mediamogul/www/www.themediadrop.com/docs/skins/footer"; $extension = ".php"; ?> The Media Drop: Indy Star putting ads up front

Advertisements on TMD are not
endorsements of any company,
product or service.
Advertising Policy

Email: themediadrop@gmail.com
AIM/Yahoo!: themediadrop
MSN Messenger: tom@themediadrop.com
ICQ: 512240
First Post
Colophon
Comment Policy
TMD Forums

Total Entries: 2556
Total Comments: 1170
Search Statistics

WordPress
Magazines aren't quite dead yet
NBC holds off hatred by at least 7 minutes
My advertising offer to the electronics retailer industry
Jennifer Love Hewitt has her Hanes on again
Is NBC ditching Brian Williams' producer?
Fun with Viacom and YouTube
CNN journalist robbed in South Africa
An old funny
Reclaiming my blog on Technorati

Advertising & Marketing - 136 post(s)
BloggerCon IV - 5 post(s)
Blogging - 253 post(s)
BlogNashville - 7 post(s)
Books - 15 post(s)
Breaking News - 50 post(s)
Columnists - 4 post(s)
Comics - 1 post(s)
Commentary - 24 post(s)
Content Changes - 2 post(s)
Coverage Issues - 24 post(s)
DVD Reviews - 1 post(s)
Editorialism - 5 post(s)
Election 2004 - 105 post(s)
Ethics - 86 post(s)
Fun With Media - 88 post(s)
FYIs - 23 post(s)
IM Excerpts - 2 post(s)
Interviews - 14 post(s)
Introduction - 3 post(s)
Job Stuff - 4 post(s)
Journalism - 219 post(s)
Journalism Concerns - 89 post(s)
Katrina - 11 post(s)
Life - 13 post(s)
Magazines - 65 post(s)
Mergers & Acquisitions - 41 post(s)
Mobile Media - 4 post(s)
Movie Reviews - 3 post(s)
Movies - 16 post(s)
Music - 93 post(s)
Networking - 17 post(s)
Newspapers - 331 post(s)
Personalities - 95 post(s)
Pictures - 1 post(s)
Podcasting - 3 post(s)
Politics - 6 post(s)
Public Relations - 2 post(s)
Quote of the Day - 15 post(s)
Radio - 246 post(s)
Randomosities - 3 post(s)
Regulatatory Issues - 33 post(s)
Resignations - 1 post(s)
RSS - 4 post(s)
Site Changes - 28 post(s)
Sports Marketing - 4 post(s)
Sports on Television - 61 post(s)
Stylebook - 1 post(s)
Super Bowl XLI - 13 post(s)
Surveys - 4 post(s)
Television - 337 post(s)
The Internet - 174 post(s)
The Media Economy - 175 post(s)
War In Iraq - 31 post(s)

Bloglines
Deepblog
Google News
Kinja | The Media Drop Digest
PubSub
Technorati
Topix
xmatrix

LinkedIn
Upcoming.org

RSS Feed:

Powered by
Movable Type 3.31

Skinning and Red/Black Design by

Moxie Design Studios

July 26, 2004

Indy Star putting ads up front

WISH-TV out of Indianapolis reports that the Indianapolis Star, a Gannett property, will be accepting advertising on its front page.

Will this become a trend in newspapers? Many papers have text advertising towards the top or bottom of their front pages, but rarely, if ever, do they offer display ads. Is this taking a step that is going to alienate readers?

Posted by Tom at July 26, 2004 9:13 PM | TrackBack | IM This

Comments

Unfortunately, it's not new. Gannett, especially, has begun to encourage this. See this article, http://www.commercialalert.org/frontpage.html, from the Boston Globe (before 9/11 hit the economy). At least it's topline revenue growth, instead of trying to boost profits by cutting costs (which often means reducing news hole and/or eliminating news staff).

Posted by: Mark at July 27, 2004 8:34 AM

but here in Mauritius there are big colour ads in the front page!

Posted by: K.A.Cassimally at July 28, 2004 8:24 AM