The Media Drop: Blogwatching becomes a real big business

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December 3, 2004

Blogwatching becomes a real big business

The Wall Street Journal has an item Friday by Vauhini Vara regarding companies keeping track of what is being said about their products and offerings on blogs. And not manually, mind you. They're using services like those offered by Techdirt and others.

Ever wonder if it's worthwhile to monitor what's out there on blogs? Well, wonder no more.

Some companies, though, have been less successful in their attempts to find useful information in online chatter. Ford Motor Co.'s European unit last year hired a firm to help it watch the Web, but the trial soon ran into trouble: It was receiving information more rapidly than ever, but found that it couldn't act on the new data fast enough.

I'd say that speaks for itself.

Posted by Tom at December 3, 2004 2:48 PM | TrackBack | IM This

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