IntelliTXT is rearing its head again, this time at a major newspaper - the New York Post. It's unclear when the Vibrant Media technology arrived on their site, but none of these ads were coming up for me earlier this week in the minimal time that Internet Explorer was in use - just the pop-unders that defy toolbar action.

Considering some of the reaction that the IntelliTXT ads have faced by bloggers, including here at TMD and at PaidContent, among others, it's surprising that a major publication has gone ahead with this service. Perhaps the click throughs really are that high of a rate and some of us are missing something, but I'm not likely to believe that. It's not normal, not contextual, and isn't something that positive comments have been thrown around about, at least from most Internet-savvy folks.

So, the question remains - should we be concerned? Is IntelliTXT really going to be a major factor in the world of advertising, or is this just another dry run from a publisher looking for some revenues?

As of the time of this article, the New York Post has not yet responded to a request for comment.

[ed: again, typically my browsing is done exclusively in Firefox, but there are certain locations where I am limited to IE for various purposes - so if this isn't "new" news, forgive me - but it's still worth discussing. Cross-posted at AdJab.]

[update 2/24] The New York Times' Nat Ives wrote about IntelliTXT on Thursday, and mentioned AdJab as being on the story about the Post first!]