MTV recently went live with its Overdrive broadband-only channel to run advertising-supported programming like music, movie trailers, and more. It's obviously targeted at young people who actually like to see music, something you don't get a lot of unless you have MTV2. Additionally, it's an opportunity for the network to kick up their broadcasting of movie trailers and other entertainment, such as the first ten minutes of the new XXX: State of the Union movie, starring Ice Cube.

So imagine my surprise tonight when I went to the site and found that I wouldn't be able to visit the site due to my browser choice, Mozilla.

"Detecting Browser...
WE'RE SORRY!

PC Users with Netscape, Mozilla or Firefox: you need to run Internet Explorer to use MTV Overdrive.

You can download the latest version of Internet Explorer for free by clicking HERE."

Or, not. There's no way I believe that MTV couldn't make their Overdrive systems work properly through Mozilla at the very least - if they wanted to. I'm not even going to step into Opera at the moment. Sure, they're using whatever features for encoding and high quality that Windows Media Player 9 offers, but that doesn't mean it works for everyone. It's about the user experience, isn't it?

It truly amazes me that a company who thinks they are on top of what is hot or not these days could be shortsighted enough to think that people are just going to download IE or use it as their main browser to view content like this. MTV, your first mistake was believing that what the masses "wanted" was all-entertainment and a few hours of music along with a "top 10" show that no one could really vote on because they never got to see any videos in the first place. Don't make the underestimation of the loss of a whole lot of users who could make a whole lot of money for you through the ability to sell advertising at a higher rate be your next mistake.