The Media Drop: Reuters fills new direct-to-consumer role

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May 25, 2005

Reuters fills new direct-to-consumer role

On Wednesday, Reuters named David Wright, formerly MSNBC.com Editor-in-Chief, to a new role the organization has just implemented - Senior Vice President / Managing Editor for Consumer Services. Reuters is looking to create new opportunities for distribution of their news content directly to readers/viewers, and Wright will be on the forefront of those efforts. Previously, Wright held roles at the Associated Press, Toronto Star, and San Jose Mercury News.

At a blog panel event that Reuters hosted a few months back, I had heard a few things about the group looking at mobile technologies as a direction to focus on, but the question still remains as to whether the average consumer will easily adopt Reuters as a source to get news and information - hence Wright's addition to the staff.

Posted by Tom at May 25, 2005 11:39 PM | TrackBack | IM This

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