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Chris over at Media Watch asks that we "stop encouraging these people to write awful books" in response to this article at Salon that focuses on how television pundits use their shows (and the shows of others) to promote their books on a regular basis.
I think part of the issue here is that a lot of these talk show hosts have been putting out books so regularly that it seems like someone is always talking up a book or two no matter where you look. In any case, I think it's a tough call. Many of these programs have made a name for themselves talking about books, including NBC's "Meet the Press" - is there a line that needs to be drawn here, too?