The Media Drop: What do people read in their newspaper?

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August 30, 2004

What do people read in their newspaper?

Jerry Finch, the Ombudsman at the Richmond Times-Dispatch has an interesting fact in this week's column. According to MediaMark Research, most readers check out the main news section of their paper first, followed by the sports section if they're male, and the food section if they're female.

Definitely interesting, especially if you're wondering where to advertise towards certain portions of a readership. Explains those betting and "gentleman's club" ads in the sports section, though.

Posted by Tom at August 30, 2004 5:19 PM | TrackBack | IM This

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