That's simply not true. A hoax. A fake. Name it the way you want, but, please, rectify your post. You can confirm this contacting the newspaper "El País" at +34 91 353 7900. And next time you want to publish or comment something about such a sensible topic, please confirm it before. Thank you.

It's not a fake:
http://www.canalmailcorp.com/GeneradorMenCam.jsp?p=2850AR6C&e=Canalmail&d=&t=miembro&ea=canalmail

I'm the author of Barcepundit: don't you think it's a good idea to check any flat out denials with no evidence, only assertions?

I explain in this new post why it doesn't look like a hoax at all: http://barcepundit-english.blogspot.com/2004/09/more-on-sick-advertisement-from-el.html

Yes, sadly, it was not a fake. The ad was so disgusting it was really difficult to believe that came from "El País". My apologies for my previous comment, based in wrong info that wasn't verified enough.

You can find an apology from the newspaper here:

http://www.elpais.es/articuloCompleto.html?xref=20040916elpepuopi_1&type=Tes&anchor=elpporopi

Franco Aleman, I was waiting for the confirmation from "El País" to rectify my comments and, unfortunately, I don't have all the time I would like for writing "at the moment".

This is the explanation El Pais sent me, but it is in Spanish, so I have no comment-

http://technoflak.blogspot.com/2004/09/you-can-do-lot-in-one-single-day.html