A week ago, it was announced that CRACKED magazine had new ownership, and readers would see a shift in the publication when it relaunched later on in 2005. On Monday, Cracked Entertainment Inc. CEO / publisher Monty Sarhan made public that former Marvel Editor-in-Chief Tom DeFalco would take on the same role at the mag. Additionally, the company has named Sven Larsen the Associate Publisher. Larsen, also having worked at Marvel, brings his most recent publishing experience from Penguin Books, where he worked on marketing and sales for Financial Times and The Economist. Associate Editor duties will be handled by Justin Droms, whose online expertise has most recently been seen at Scholastic Books. This will be key as the company's focus will be to develop a lot more content for other forms of media, not just print.