Ford and Chevrolet have taken two different tacks to advertising so far in the Super Bowl, with Ford focusing on the qualities of its F-Series trucks, and Chevrolet focusing on who the people are who love the cars.

Ford's ad, here:

I like the "split up" vehicle, all over the place, that is supposed to evoke a sort of respect for all the parts - moving or otherwise - that make up an F-Series truck. Considering the company is looking for the way forward (political comments aside), I think it's smart of them, fiscal responsibility and otherwise, that they ran something that wasn't goofy or out there. The only other thing I could have seen Ford doing at an event like this is leveraging its NASCAR interests to put together a big spot.

Moving over to Chevrolet, on the other hand, who focused on people - famous or otherwise - who like their Chevrolets, or at least drive them for sport. We're shown Mary J. Blige to open, Dale Earnhardt, Jr. to close, and a bevy of people in the middle, my favorite of which was rapper T.I. Check it out here:

Whatever that has to say about those two companies (though Chevrolet might have gotten some points back a little while later with an awesome spot featuring a robot from the assembly line, but we'll discuss that when we get to that point), you can definitely see that there at least appears to be some business focus or thought going into the advertising concept, rather than simply dropping more than two million bucks in CBS' bucket.