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Last summer, Jennifer Love Hewitt was sporting Hanes' Perfect Panty in an advertising campaign that drew a few eyeballs, and it looks like she's back on track to do some similar work this year for Hanes, this time for its new line of bras.
The ad campaign, set to go live tonight during FOX's "American Idol," features a commercial, "Jennifer's Photoshoot," where Hewitt is shown enduring all kinds of issues that come about while on a photoshoot with a typical bra, and then (of course) the product is made the hero when she starts sporting the All-Over Comfort Bra (which, by the way, has ComfortSoft(r) Straps, in case you were wondering), making everything better. You can view the ad right now by going to photoshoot.hanes.com, or just wait until it hits your screen at home. While you're at the Photo Shoot site, you can also submit your uncomfortable bra stories, or play the bra toss game.
Seriously, folks, if Steve Hall posts a pretty spot on post about something, either he's lovestruck, or something else is wrong.