The Media Drop

I’m not sure I need to say much more. I was just over at the incredibly annoying to read superadfreak blog featuring a host of top marketing folks, and it seems that Seth Godin had so much to say that he just couldn’t contain himself, and quit at 9pm after four “updates.”
I’m sorry, but didn’t […]

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So far, I’m very much enjoying CareerBuilder’s spots, after the company chose to ditch the chipmanzees it had been featuring as “monkeys” in spots for awhile now. Comparing the business world to the “office jungle” is really smart, and the second spot that has run, “Promotion Pit” (you can see it as part of the […]

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After catching Angela Natividad’s take on the GM spot featuring the suicidal robot who had a bad dream the night before, my thoughts have completely changed from moments ago when I gave Chevy and GM credit for the creativity behind it. Aside from the fact that it’s probably a big deal to take a step […]

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If you happen to be searching out IFILM and wondering why the links on the ifilm.com/superbowl link (which is on the front page, btw) aren’t updating with new ads, it seems they’re having a publishing glitch, at least as far as I can tell. You can see the ads showing up more regularly here or […]

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Ford and Chevrolet have taken two different tacks to advertising so far in the Super Bowl, with Ford focusing on the qualities of its F-Series trucks, and Chevrolet focusing on who the people are who love the cars.
Ford’s ad, here:

I like the “split up” vehicle, all over the place, that is supposed to evoke […]

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I’m actually a really big fan of how Toyota handled its “Tundra Stops on a Dime” advertisement this game. Considering the silliness of some of the other commercials in Toyota’s stable of ads for its trucks, such as this one featuring the Loch Ness Monster spitting out a Tundra, you wouldn’t think they would do […]

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I have got to say I *so* agree with Bob Sassone’s comments about SalesGenie.com’s advertisement in the first quarter. He asks if it’s effective if people go to the site, and I guess technically he’s right in saying that yes it is, but not if we’re all going there to link to it and say […]

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Snickers has so far unleashed what I’m finding as the funniest spot of the Super Bowl so far, “Mechanics.” It features two mechanics working under the hood of a car, and when one unwraps a Snickers and has it hanging out of his mouth, the other one leans over and starts eating the other end, […]

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In case you’re looking for it, here’s the list of expected ads, their durations, and expected locations during the game, sorted by company. Earlier, GoDaddy updated people by letting them know that one of its spots had moved slightly in the sixth break, and will be shown later on in the game as well.

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Something that is a common thread you’ll see across the ‘net, whether it be what bloggers are doing or content providers, portals, etc. are putting forth is rating the advertisements. AOL has its ad poll, YouTube is holding its “Supervote voting, USA Today’s ad meter is well known as the “rule” that a lot of […]

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