The Media Drop

Television-Advertising

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The Internet-Advertising

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Television-Network News

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Radio-Advertising

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The Internet-Advertising

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Bob Liodice over at the Association of National Advertisers blog asks “Is the CMO Really Necessary?” in an entry on Tuesday. The CMO, or Chief Marketing Officer, is a position that I’d go out on a limb and assume that a lot of people aren’t familiar with at all, and that there are many […]

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David Thomas over at Autoblog has the scoop on five new Peter Chung films Jaguar has dropped online, all about their new X-Type. The first one is viewable right now.
The use of the live action combined with animation create a stellar display. Jaguar adds the ability to “rate” each of the […]

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Television-Advertising

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Television-Advertising

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Richard Edelman wrote in his blog last week about marketing to (and via) teenagers, hip-hop’s impact on marketing overall, and word-of-mouth. As a well respected member of the public relations community, Edelman presumably has his fingers on the pulse of marketing - but when it comes to two of the topics he discusses, hip-hop […]

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