The Media Drop

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Yep, it’s still the NASCAR NEXTEL Cup

December 15th, 2004 · 1 Comment

Om Malik writes Wednesday about the “completion” (pending regulatory approval) of the Sprint-Nextel merger, but I’m still wondering about how this affects NASCAR’s sponsorship, of course. On Friday no real details were available, only speculation. But while the companies didn’t address this in this morning’s announcement (not that it was expected to be […]

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Proposed Sprint-Nextel Merger: Impact on NASCAR Sponsorship?

December 10th, 2004 · Comments Off

Marketing-Sports Marketing

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Will new NASCAR format hurt sponsorships?

September 10th, 2004 · Comments Off

Television-Sports on Television

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Maria Sharapova continues to make media waves

August 27th, 2004 · Comments Off

Television-Sports on Television

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