Om Malik writes Wednesday about the “completion” (pending regulatory approval) of the Sprint-Nextel merger, but I’m still wondering about how this affects NASCAR’s sponsorship, of course. On Friday no real details were available, only speculation. But while the companies didn’t address this in this morning’s announcement (not that it was expected to be […]
Yep, it’s still the NASCAR NEXTEL Cup
December 15th, 2004 · 1 Comment
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Proposed Sprint-Nextel Merger: Impact on NASCAR Sponsorship?
December 10th, 2004 · Comments Off
Marketing-Sports Marketing
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Will new NASCAR format hurt sponsorships?
September 10th, 2004 · Comments Off
Television-Sports on Television
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Maria Sharapova continues to make media waves
August 27th, 2004 · Comments Off
Television-Sports on Television
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