The Media Drop

I’m not sure I need to say much more. I was just over at the incredibly annoying to read superadfreak blog featuring a host of top marketing folks, and it seems that Seth Godin had so much to say that he just couldn’t contain himself, and quit at 9pm after four “updates.”
I’m sorry, but didn’t […]

[Read more →]

So far, I’m very much enjoying CareerBuilder’s spots, after the company chose to ditch the chipmanzees it had been featuring as “monkeys” in spots for awhile now. Comparing the business world to the “office jungle” is really smart, and the second spot that has run, “Promotion Pit” (you can see it as part of the […]

[Read more →]

Okay, so the first time I saw Prince behind the sheet working his guitar, I didn’t really notice anything out of line. Needless to say, what happened was enough to draw a phone call from my pal Cheryll to see if I had noticed anything particular about how he was doing that particular working of […]

[Read more →]

After catching Angela Natividad’s take on the GM spot featuring the suicidal robot who had a bad dream the night before, my thoughts have completely changed from moments ago when I gave Chevy and GM credit for the creativity behind it. Aside from the fact that it’s probably a big deal to take a step […]

[Read more →]

If you happen to be searching out IFILM and wondering why the links on the ifilm.com/superbowl link (which is on the front page, btw) aren’t updating with new ads, it seems they’re having a publishing glitch, at least as far as I can tell. You can see the ads showing up more regularly here or […]

[Read more →]

Ford and Chevrolet have taken two different tacks to advertising so far in the Super Bowl, with Ford focusing on the qualities of its F-Series trucks, and Chevrolet focusing on who the people are who love the cars.
Ford’s ad, here:

I like the “split up” vehicle, all over the place, that is supposed to evoke […]

[Read more →]

I’m actually a really big fan of how Toyota handled its “Tundra Stops on a Dime” advertisement this game. Considering the silliness of some of the other commercials in Toyota’s stable of ads for its trucks, such as this one featuring the Loch Ness Monster spitting out a Tundra, you wouldn’t think they would do […]

[Read more →]

Phil Simms just made what has to be the best comment of the game so far when pointing out David Spade and the cast of CBS’ “Rules of Engagement” sitting out in the rain at the Super Bowl, that if the “show was already a hit, they’d be in a suite.”
HA!

[Read more →]

I have got to say I *so* agree with Bob Sassone’s comments about SalesGenie.com’s advertisement in the first quarter. He asks if it’s effective if people go to the site, and I guess technically he’s right in saying that yes it is, but not if we’re all going there to link to it and say […]

[Read more →]

Snickers has so far unleashed what I’m finding as the funniest spot of the Super Bowl so far, “Mechanics.” It features two mechanics working under the hood of a car, and when one unwraps a Snickers and has it hanging out of his mouth, the other one leans over and starts eating the other end, […]

[Read more →]