The Media Drop

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TNS Media Research going with DirecTV for new data

January 31st, 2008 · No Comments

The WSJ’s Stephanie Kang has a story on Thursday discussing TNS Media Research’s move to pull info from 100k DirecTV subscribers to get some “new” information about how people are watching television.
Personally, I’m all for something that uses a slightly larger sample than one with five digits. And make sure an check out the […]

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